Mobile will account for over half of holiday e-commerce sales due to Gen Z's shopping growth, mobile-native apps, and rising buy-now pay-later (BNPL) options. Overall holiday e-commerce is expected to grow only 5% this year. With a shorter Christmas shopping season of 29 days, email volume will increase to counter higher digital ad costs. Social commerce will experience growth from new platforms and increased Gen Z usage. BNPL is projected to grow 9% YoY, driven by retailers promoting in-store offers.
Monday, August 26, 2024